Unlike most audio and visual installations, the technology for hospitality often needs to blend in with the decor for a seamless experience for guests and staff. In those cases, the selection of technologies and providers is vital. The placement of equipment combined with acoustical techniques can create a fixed , or in some cases dynamic, mood and atmosphere for guests. In terms of branding, this can be of vital importance.

Simple room lighting or audio presets can be created that change a whole rooms' character in a dynamic way with simple commands. These automation based solutions can provide non-technical staff with easy-to-use decor or event area enhancements reducing training time while enhancing brand value and customer experience.